{"id":2539,"date":"2026-10-12T12:21:36","date_gmt":"2026-10-12T12:21:36","guid":{"rendered":"https:\/\/directb2b.ca\/?p=2539"},"modified":"2026-10-12T12:21:37","modified_gmt":"2026-10-12T12:21:37","slug":"thanksgiving-more-meetings-fewer-cold-calls","status":"publish","type":"post","link":"https:\/\/directb2b.ca\/en\/news\/thanksgiving-more-meetings-fewer-cold-calls\/","title":{"rendered":"Thanksgiving: More Meetings, Fewer Cold Calls"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>In brief:<\/strong> Happy Thanksgiving to every owner who built something worth calling about. This is the week we say thank you: to our clients, to the decision-makers who picked up, to everyone who said yes to a meeting. And we&#8217;ll leave you with one idea for the short week ahead: fewer cold calls for you, more meetings on your calendar. The first call is work. The meeting is your job.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">In this article<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#q1\">Thank you to everyone who said yes (and to everyone who said &#8220;not now&#8221;)<\/a><\/li>\n\n\n\n<li><a href=\"#q2\">The first call is work<\/a><\/li>\n\n\n\n<li><a href=\"#q3\">The meeting is your job<\/a><\/li>\n\n\n\n<li><a href=\"#q4\">Fewer cold calls: what you keep, what you hand off<\/a><\/li>\n\n\n\n<li><a href=\"#q5\">A four-day week to get started<\/a><\/li>\n\n\n\n<li><a href=\"#faq\">FAQ<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/directb2b.ca\/wp-content\/uploads\/2026\/10\/tg-q1-merci-en.jpg\" alt=\"Thank you to the clients and decision-makers who said yes to a meeting\"\/><\/figure>\n\n\n\n<h2 id=\"q1\" class=\"wp-block-heading\">Thank you to everyone who said yes (and to everyone who said &#8220;not now&#8221;)<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Thanksgiving is the time to say thank you. At Direct B2B, the list is short.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you to the owners who trust us with their first contact. Letting someone else talk about your business on the phone is a big deal.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you to the decision-makers who pick up. Who listen for thirty seconds longer. Who say &#8220;send me something&#8221; and actually read it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Thank you, too, to the people who say &#8220;not now&#8221; and mean it. A clear no is a gift. It saves a wasted callback and leaves the door open for later.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">And thank you to every owner who built something worth calling about. They&#8217;re the reason we dial.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/directb2b.ca\/wp-content\/uploads\/2026\/10\/tg-q2-premier-appel-en.jpg\" alt=\"The first cold call: lists, callbacks and voicemails\"\/><\/figure>\n\n\n\n<h2 id=\"q2\" class=\"wp-block-heading\">The first call is work<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Let&#8217;s be honest: cold calling is hard work.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You need a clean list. You need the right person, not the front desk. You need to call back, often more than once. You need to hear &#8220;we already have someone&#8221; and keep going. You need to take notes, follow up at the right time, and do it all again tomorrow.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">None of it is complicated. All of it takes hours. And when you, the owner, are the one putting in those hours, they come from somewhere: your current clients, your operations, your evenings.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s why prospecting always slides to the bottom of the list. Not because you can&#8217;t sell. Because you have a business to run.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/directb2b.ca\/wp-content\/uploads\/2026\/10\/tg-q3-rencontre-en.jpg\" alt=\"The B2B meeting: the owner in front of a qualified client\"\/><\/figure>\n\n\n\n<h2 id=\"q3\" class=\"wp-block-heading\">The meeting is your job<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Where you really make a difference isn&#8217;t on the third try at a voicemail. It&#8217;s in front of the client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">You know your product better than anyone. You know the question that makes a buyer stop and think. You can tell when a project is real and when it isn&#8217;t. Nobody can do that for you.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A <a href=\"https:\/\/directb2b.ca\/en\/news\/qualified-b2b-meeting\/\">qualified B2B meeting<\/a> is exactly that: a conversation with someone who agreed to hear you out, has a real need, and knows why you&#8217;re there. You walk in prepared. Not trying to keep someone on the line.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your time belongs in meetings. Not on the dialer.<\/p>\n\n\n\n<blockquote class=\"mid-cta\" style=\"background:#7a1f2b !important;color:#ffffff !important;padding:1.2em;border-radius:8px;border-left:4px solid #ffffff\">\n<p style=\"color:#ffffff !important\"><strong style=\"color:#ffffff !important\">Want to spend your hours in meetings instead of on the phone?<\/strong><br \/>\n<span style=\"color:#f5f5f5 !important\">Start with a <strong style=\"color:#ffffff !important\">pilot project<\/strong>: a talk track you approve, a team based here in Canada, no long commitment.<\/span><br \/>\n<strong><a href=\"https:\/\/directb2b.ca\/en\/cold-calling-b2b-telemarketing-pilot-project\/\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">Launch a pilot project<\/a><\/strong> <span style=\"color:#ffffff !important\">\u00b7<\/span> <a href=\"https:\/\/directb2b.ca\/en\/b2b-cold-calling\/\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">See B2B telephone prospecting<\/a> <span style=\"color:#ffffff !important\">\u00b7<\/span> <a href=\"tel:+15149909670\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">514 990-9670<\/a><\/p>\n<\/blockquote>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/directb2b.ca\/wp-content\/uploads\/2026\/10\/tg-q4-garder-deleguer-en.jpg\" alt=\"Fewer cold calls: what the owner keeps and what they hand off\"\/><\/figure>\n\n\n\n<h2 id=\"q4\" class=\"wp-block-heading\">Fewer cold calls: what you keep, what you hand off<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Fewer cold calls for you doesn&#8217;t mean less prospecting. It means someone else does the first-contact work, and you take over when it becomes a business conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you can hand off:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>finding the right decision-maker at each company;<\/li>\n\n\n\n<li>first calls, callbacks and voicemails;<\/li>\n\n\n\n<li>the early objections (&#8220;no time,&#8221; &#8220;just send an email&#8221;);<\/li>\n\n\n\n<li>following up when someone said &#8220;call me in November&#8221;;<\/li>\n\n\n\n<li>booking the meeting into your calendar.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>What you keep:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>choosing your markets and your ideal clients;<\/li>\n\n\n\n<li>the talk track: it&#8217;s your message, and you approve it;<\/li>\n\n\n\n<li>the meeting itself;<\/li>\n\n\n\n<li>the decision to say yes or no to a project.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Two ways to spend your week<\/strong><\/p>\n\n\n\n<div style=\"overflow-x:auto;-webkit-overflow-scrolling:touch;margin:1.25rem 0;\">\n<figure class=\"wp-block-table\" style=\"margin:0;min-width:560px;\"><table style=\"width:100%;border-collapse:collapse;table-layout:fixed;font-size:0.95em;line-height:1.45;\">\n<thead><tr><th scope=\"col\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;background:#7a1f2b;color:#ffffff;font-weight:700;width:24%;\"><\/th><th scope=\"col\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;background:#7a1f2b;color:#ffffff;font-weight:700;width:38%;\">Owner doing their own cold calls<\/th><th scope=\"col\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;background:#7a1f2b;color:#ffffff;font-weight:700;width:38%;\">Owner with an appointment-setting partner<\/th><\/tr><\/thead>\n<tbody>\n<tr style=\"background:#ffffff;\"><th scope=\"row\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;font-weight:700;color:#222;\">Your hours<\/th><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Finding contacts, dialing, calling back<\/td><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">In meetings with clients<\/td><\/tr>\n<tr style=\"background:#f7f7f7;\"><th scope=\"row\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;font-weight:700;color:#222;\">The first call<\/th><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">You, between two emergencies<\/td><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">A team based here in Canada, using your approved talk track<\/td><\/tr>\n<tr style=\"background:#ffffff;\"><th scope=\"row\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;font-weight:700;color:#222;\">The &#8220;not nows&#8221;<\/th><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Written down somewhere, often forgotten<\/td><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Tracked and called back at the right time<\/td><\/tr>\n<tr style=\"background:#f7f7f7;\"><th scope=\"row\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;font-weight:700;color:#222;\">Your calendar<\/th><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Gaps, then everything at once<\/td><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Meetings arriving steadily<\/td><\/tr>\n<tr style=\"background:#ffffff;\"><th scope=\"row\" style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;font-weight:700;color:#222;\">You, at the meeting<\/th><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Tired from a day on the phone<\/td><td style=\"padding:11px 12px;border:1px solid #ddd;text-align:left;vertical-align:top;color:#333;\">Prepared, with the context of the conversation<\/td><\/tr>\n<\/tbody><\/table><\/figure>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\">That&#8217;s how we work at Direct B2B: we make the calls, handle the &#8220;not now,&#8221; and book the &#8220;yes.&#8221; You walk into meetings that already want to talk. There&#8217;s more on how that works in <a href=\"https:\/\/directb2b.ca\/en\/news\/b2b-appointment-setting\/\">B2B Appointment Setting: Book More Meetings Without Sounding &#8220;Salesy&#8221;<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img decoding=\"async\" src=\"https:\/\/directb2b.ca\/wp-content\/uploads\/2026\/10\/tg-q5-semaine-en.jpg\" alt=\"A short week after Thanksgiving: three steps to get started\"\/><\/figure>\n\n\n\n<h2 id=\"q5\" class=\"wp-block-heading\">A four-day week to get started<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">After the long weekend, the week is short. It&#8217;s a good time to take stock without turning everything upside down.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>1. Count your phone hours.<\/strong><br>This week, write down the time you spend finding contacts, dialing and calling back. Just write it down. You&#8217;ll have your answer by Friday.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>2. Write your list of five.<\/strong><br>Five companies you&#8217;d really like to meet before the end of the year. Not fifty. Five.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>3. Decide who makes the first call.<\/strong><br>You, someone on your team, or a team like ours. What matters is that it&#8217;s decided, not pushed to next week.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Measure what counts: meetings on the calendar. Not the number of calls made.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Happy Thanksgiving. Enjoy the long weekend. We&#8217;ll take the first call when you&#8217;re ready.<\/p>\n\n\n\n<h2 id=\"faq\" class=\"wp-block-heading\">FAQ<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does Direct B2B make cold calls for me?<\/strong><br>Yes. A team based here in Canada handles first contact, callbacks and booking. You get meetings on your calendar, with the context of each conversation.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Do I lose control of my message?<\/strong><br>No. The talk track is yours, and you approve it before the first call.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Does this work for a small business?<\/strong><br>Yes. That&#8217;s often where it helps most, because the owner is already doing everything else. A <a href=\"https:\/\/directb2b.ca\/en\/news\/virtual-business-development-director\/\">virtual business development director<\/a> is built for exactly that.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Where do I start?<\/strong><br>With a <a href=\"https:\/\/directb2b.ca\/en\/cold-calling-b2b-telemarketing-pilot-project\/\">pilot project<\/a>: we test your market at small scale before going further.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Going further:<\/strong> <a href=\"https:\/\/directb2b.ca\/en\/news\/b2b-appointment-setting\/\">B2B Appointment Setting<\/a> \u00b7 <a href=\"https:\/\/directb2b.ca\/en\/news\/qualified-b2b-meeting\/\">The qualified B2B meeting<\/a> \u00b7 <a href=\"https:\/\/directb2b.ca\/en\/news\/virtual-business-development-director\/\">Virtual business development director<\/a> \u00b7 <a href=\"https:\/\/directb2b.ca\/en\/cold-calling-b2b-telemarketing-pilot-project\/\">Pilot project<\/a> \u00b7 Important days in Canada: <a href=\"https:\/\/www.canada.ca\/en\/canadian-heritage\/services\/important-commemorative-days.html\" target=\"_blank\" rel=\"noopener\">Canada.ca<\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\">About the author<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong><a href=\"https:\/\/directb2b.ca\/en\/\">Direct B2B<\/a> Telemarketing.<\/strong> Since 2005, Direct B2B has acted as a <a href=\"https:\/\/directb2b.ca\/en\/news\/virtual-business-development-director\/\">virtual business development director<\/a> for Canadian SMEs: telephone prospecting by a team based here in Canada, a talk track you own, and transparent follow-up. AI-powered + human-accomplished.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Ready for more meetings?<\/h3>\n\n\n\n<blockquote class=\"mid-cta final-cta\" style=\"background:#7a1f2b !important;color:#ffffff !important;padding:1.2em;border-radius:8px;border-left:4px solid #ffffff\">\n<p style=\"color:#ffffff !important\"><strong style=\"color:#ffffff !important\">You do your job. We make the first call.<\/strong><br \/>\n<span style=\"color:#f5f5f5 !important\">Book an exploratory conversation: we&#8217;ll walk through your markets, who to call first, and what a good meeting looks like for you.<\/span><br \/>\n<strong><a href=\"https:\/\/directb2b.ca\/en\/contact\/\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">Book a call<\/a><\/strong> <span style=\"color:#ffffff !important\">\u00b7<\/span> <a href=\"https:\/\/calendly.com\/direct-b2b\/olaf-en\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\" target=\"_blank\" rel=\"noopener\">Schedule an exploratory meeting<\/a> <span style=\"color:#ffffff !important\">\u00b7<\/span> <a href=\"https:\/\/directb2b.ca\/en\/cold-calling-b2b-telemarketing-pilot-project\/\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">Launch a pilot project<\/a> <span style=\"color:#ffffff !important\">\u00b7<\/span> <a href=\"tel:+15149909670\" style=\"color:#ffffff !important;text-decoration:underline !important;font-weight:700 !important\">514 990-9670<\/a><\/p>\n<\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><em>Direct B2B: AI-powered + human-accomplished. B2B appointment setting across Canada.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>In brief: Happy Thanksgiving to every owner who built something worth calling about. This is the week we say thank you: to our clients, to the decision-makers who picked up, to everyone who said yes to a meeting. And we&#8217;ll leave you with one idea for the short week ahead: fewer cold calls for you, &hellip; <a href=\"https:\/\/directb2b.ca\/en\/news\/thanksgiving-more-meetings-fewer-cold-calls\/\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Thanksgiving: More Meetings, Fewer Cold Calls&#8221;<\/span><\/a><\/p>\n","protected":false},"author":5,"featured_media":2523,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[17],"tags":[],"class_list":["post-2539","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"acf":[],"_links":{"self":[{"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/posts\/2539","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/comments?post=2539"}],"version-history":[{"count":2,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/posts\/2539\/revisions"}],"predecessor-version":[{"id":2542,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/posts\/2539\/revisions\/2542"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/media\/2523"}],"wp:attachment":[{"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/media?parent=2539"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/categories?post=2539"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/directb2b.ca\/en\/wp-json\/wp\/v2\/tags?post=2539"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}